Challenge
Kinetic Security was a start up who wanted to position themselves as a young, agile, customer service centric security company, providing affordable security guarding services.
Works
Research: competitive assessments, market analysis, product feasibility study
Planning: business plans, marketing plans, product plans, launch plans
Digital: PPC, SEO, analytics
Social: Facebook, LinkedIn
Traditional: event management, promotional items
Website: design, build, copy, manage
Email: internal and external email campaigns
Results
Kinetic Security launched in 2010 carving out a niche in the highly competitive security guarding industry with a unique brand position. They have a solid online presence and engage with their target market by attending fundraising events and through various social media platforms.
Website